Every empty ice slot costs money. Every missed call is a lost skater. Frontdesk AI answers calls 24/7, books sessions, handles party reservations, and registers lessons—all while your team manages the rink.
For Ice Skating Rinks
Incoming Call...
Caller
"Hi, I'm looking to book a public skate session for this Saturday. What times are available?"
AI Receptionist
"Yes! We have public skate from 2-4 PM and 7-9 PM on Saturday. Would you like to reserve skate rentals as well?"
✓ Session Booked • Sat 2 PM
You're losing revenue every day families can't reach you. Parents call during your busiest hours, birthday party inquiries go unanswered, and your staff can't keep up. There's a better way.
A mom searches for birthday party venues at 10 PM, calls to book, and gets voicemail. By the time you check messages in the morning, she's already booked with the rink across town who answered.
While you're managing open skate, three more calls come in. Birthday party bookings, skate lesson questions, group event inquiries—you can't be everywhere at once. Families get frustrated waiting, and you lose bookings.
Families want to book lessons or parties, but can't get through during peak hours. You send one follow-up text that gets ignored. That's it—they're gone to a competitor. No second chance, no recovery, just lost revenue and empty ice time.
One AI workforce that handles every touchpoint—from first inquiry to booked sessions
Skaters visit your rink website at any hour. Frontdesk Chat answers instantly, qualifies customers, shows available ice times, and books sessions—all without human intervention.
Every call is answered instantly—equipment issues, lesson inquiries, session questions. The AI understands context, creates tickets, schedules follow-ups, and escalates to humans only when needed.
When customers no-show, Frontdesk Outbound automatically calls to reschedule. The AI references the original chat conversation, knows their preferences, and books a new session—all while updating your CRM and calendar.
Every interaction—chat, call, session booking, equipment request—automatically creates and updates profiles in your CRM. No manual data entry. No missed information. One complete view of every customer and league.
Orchestrate the entire customer journey across email, voice, SMS, and web. Automatically coordinate follow-ups, reminders, and nurturing sequences based on behavior and engagement.
Coming Soon: Automatically send personalized, context-aware emails at optimal times. Pre-session confirmations, reminders, follow-ups, and nurturing sequences—all orchestrated by Marketing Automation.
Smart league registration forms that pre-fill from CRM data and guide customers through completion. When forms are submitted, they automatically trigger outbound automation sequences for onboarding and approval workflows.
Live Demo
No sales pitch. Just our AI answering your call, answering questions, and trying to book you.
Get a complete AI team for your ice rink. Each agent handles different tasks—answering calls, booking sessions, handling customer requests. They work together 24/7 to fill your ice time and keep skaters coming back.
Answers every call instantly—no voicemail, no missed bookings. Handles skating session inquiries, books ice time for freestyle, hockey, and lessons, and creates customer service tickets automatically.
Qualifies skating lesson inquiries, shows available ice time and rates, answers questions about public skate hours, hockey leagues, and birthday party packages instantly. Books sessions and captures contact info—all through your website chat, 24/7.
Sends personalized session confirmations, lesson reminders, and follow-up emails automatically. Coordinates with Marketing Automation to send skate sharpening reminders, birthday party follow-ups, and special event announcements at the right time to keep skaters engaged.
Pre-fills skating lesson and hockey league registration forms from CRM data. Guides families through waiver signing and skill level assessment. Triggers automation workflows when submitted.
Automatically reaches out to lesson inquiries at the right time. Makes outbound calls to no-shows, sends personalized SMS follow-ups about upcoming events, and emails nurturing sequences for season pass renewals. Coordinates all outbound channels to recover lost bookings and keep families engaged.
Handles two-way SMS conversations with skating families and groups. Sends session confirmations, weather closure alerts, and answers questions about public skate times and birthday party availability via text—98% open rate.
Lets website visitors speak directly to your website about skating sessions. Click, talk, get answers about open skate times, lesson availability, and birthday party packages—no typing required. Perfect for mobile users browsing skating options.
Automatically updates your Frontdesk CRM with every interaction. All your AI agents feed customer and skater data in real-time—no manual imports, no data entry. Every call, text, and interaction is organized by program type, session time, and inquiry status.
Customers don't submit tickets—they just call or text. Your AI recognizes facility issues (broken boards, zamboni delays, heating problems, etc.), creates tickets, triages by urgency, and notifies the right facility staff automatically.
Watches every conversation and alerts you when it matters. If a parent was frustrated, if a facility issue was reported, if a birthday party was booked—you know instantly.
Follow one skater from phone call to season pass—see how every system works together
Alex calls at 2 AM. The AI answers instantly—no voicemail, no missed call.
As Alex talks, the AI captures everything: name, phone, Learn-to-Skate interest, $180 budget, March 15th start date. Saved to CRM automatically—no forms, no typing.
Alex says "Yes!" The AI checks your calendar, finds Saturday at 11 AM, and books it. Instant confirmation—no waiting.
The moment the session is booked, the system springs into action. Confirmation emails, reminder texts, follow-ups, and registration forms—all happening automatically.
Alex's phone buzzes. It's a confirmation email from you—sent automatically by the AI Email Agent (coming soon). She reads it, feels reassured, and goes back to browsing. Meanwhile, a reminder email is already scheduled for Friday. No one had to remember to send it.
Saturday morning, Alex is at the grocery store. She completely forgot about the intro session. You're at the front desk, see the missed appointment in your CRM, and mark it as "No-Show." That's it. One click. The system takes over from here—you don't have to think about what to do next.
The moment you mark Alex as a no-show, the system springs into action. It remembers everything: the 2 AM phone call, her Learn-to-Skate interest, her $180 budget. Recovery calls get scheduled automatically. Follow-up emails are queued. The entire recovery process starts—you don't have to think about it.
Alex's phone rings. It's the third call from your AI. She's finally free—just finished her shift at work. She answers. The AI remembers their entire conversation from last week. "Hi Alex, I noticed we missed you on Saturday. Would you like to reschedule?" Alex says yes, picks a new time, and hangs up. The calendar updates automatically. No one had to do anything.
Alex shows up for the rescheduled intro session. Her daughter loves it. You mark it complete in your CRM. The moment you click "Complete," the system springs into action: post-session follow-up emails get queued, the class registration form is ready to send, and enrollment workflows begin. All happening automatically—you're just teaching on the ice.
Alex just finished the intro session. She's walking to her car when her phone buzzes. It's a class registration form from Frontdesk Forms—already filled with her name, email, and the class she just tried. The AI guides her through skater info and emergency contact right on her phone. When she submits it, you're immediately notified. The enrollment process begins automatically—all without you lifting a finger.
Alex is at work, thinking about the first class. She has a question about skate sizing. She calls. The AI answers instantly, recognizes her from your CRM, remembers her session and registration, and is ready to help—no hold time, no voicemail, no missed calls. Alex gets her answer in seconds.
With all her questions answered, Alex completes the enrollment. The system automatically sends welcome emails, class schedule details, and rink policies. Her daughter is officially starting lessons.
Alex just finished week two. She has questions: "What do we need for the spring showcase?" "Are there open skate times?" She texts the AI. It answers instantly with all the details she needs—no waiting, no phone calls, no searching through emails.
Alex's daughter needs her skates sharpened. It's 8:30 PM on a Sunday. She can call, text, or chat—whichever she prefers. The AI answers instantly, understands the request, schedules skate sharpening, and books a time for Monday morning. Alex doesn't have to wait for business hours or fill out forms. She just describes the need, and it's handled.
There's a spring skating showcase this Saturday. Alex gets notified automatically—email, text, or both, your choice. The system sends rink announcements, event reminders, schedule updates, and community news. Families stay informed without you sending individual messages. Everything happens automatically.
A year later, Alex buys a family season pass. She had a great experience—support was always quick, questions were answered instantly, and she felt connected to the rink community. The same AI that helped her find the right class kept her family engaged. That's the full journey: inquiry to enrollment to loyal customer.
Everything you need to know about using Frontdesk for your ice skating rink
Yes. The AI answers calls 24/7, books ice time, reserves party rooms, and schedules skating lessons—all while your team is off the ice. No more missed bookings at 11 PM.
The AI provides real-time information about skate rentals, sizing, helmet availability, and equipment packages. It can add rentals to bookings automatically and answer questions about sharpening services and pro shop inventory.
Yes. The system automatically sends confirmation emails and reminder texts before parties and group events. When cancellations happen, it immediately reaches out to reschedule—recovering up to 40% of missed party bookings.
Yes. Integrates with Google Calendar, Outlook, and most calendar systems. The AI checks real-time ice availability for public skating, hockey practice, figure skating sessions, and private rentals—booking instantly with no back-and-forth.
After inquiries, interested skaters automatically receive registration forms pre-filled with their info from the CRM. The AI guides them through skill level assessment, age group placement, and schedule preferences. When submitted, you're notified immediately.
Yes. Frontdesk integrates with most ice rink management systems including IceRink Management, Rink-Net, eSoft Planner, and others. All data syncs automatically—bookings, lessons, party reservations, and league registrations.
Absolutely. The AI knows all your rink locations, ice availability, pricing for different sessions, and facility amenities. It can route calls based on location, handle multi-rink inquiries, and manage bookings across all your facilities simultaneously.
The AI handles league registration questions 24/7, provides team schedules, game times, and tournament information. It can coordinate with coaches and team managers, and for urgent schedule changes, it immediately notifies your league coordinator.
Pricing is based on your facility size and call volume. Most ice rinks see ROI within the first month from increased bookings and reduced cancellations. Contact us for a custom quote.
Stop missing skating session bookings at 2 AM. Start filling ice time while you sleep.
Capture calls and appointments 24/7, even outside of business hours. Setup in minutes, keep your existing number.
Your AI Receptionist will understand everything about your business and services. This means that it can answer complex questions from callers easily.
Your AI phone receptionist can intelligently text the caller custom links during the conversation. For example, if the caller asks to schedule an appointment, the receptionist can text them your Calendly link.
The simplest solution on the market. Create, purchase, and publish your AI Receptionist in just five minutes. You can even update your receptionist's knowledge base or greeting phrase anytime
View call transcripts, text history, and voicemails directly from your admin dashboard. Export phone numbers of callers for targeted promo.
Answers calls 24/7 with a human-like voice.
Reaches out via SMS and replies to incoming text messages.
Choose your size, color, and voice. Then, embed your receptionist in your website.
Supercharge your existing booking system with our AI virtual receptionist. No limits.
"Since launching (Frontdesk) full time, we’ve fielded over 400 calls, qualified 80 leads, and helped us close over $800,000 in new home sales within just six weeks."
"In the first five days using AI (Frontdesk) outbound program, Acura of Auburn generated $30,000 in new revenue; a record month for the dealership."
"We get about 400 calls a week, and before (Frontdesk) the phones rang all day long. Around 80% of callers hit zero, so someone was always stuck directing calls. Now only about 20% reach our operator. The phones are quiet, the team can focus, and both offices are much calmer."
"(Frontdesk) ended up transforming our entire office. We went from a 20-kid waitlist to zero, we capture 100% of our referral opportunities, and we’re saving hours every single day."
"(Frontdesk) has taken a huge weight off our practice. We no longer miss calls, and I don’t have to spend time managing an answering service. The AI handles everything reliably, and I can update it in real time. it’s like having a full-time receptionist without the time burden."