For digital marketing agencies and entrepreneurs, adding a new service to your portfolio is a critical growth lever. Instead of building a complex solution from scratch, which drains time and capital, savvy leaders turn to white-labeling. This approach allows you to rebrand a proven product as your own, creating a new, recurring revenue stream almost overnight. White label lead generation software is particularly powerful, as it directly addresses a core need for virtually every client: acquiring more customers and boosting their sales pipeline.

This guide moves beyond simple feature lists. We will dissect 12 of the best platforms available, providing an in-depth analysis of their unique strengths, ideal use cases, and potential limitations. You'll gain a clear understanding of not just what these tools do, but how you can strategically implement them to boost client results and your bottom line. We will explore everything from AI-powered communication platforms that automate sales conversations to sophisticated tools that unmask anonymous website visitors. For a deeper dive into converting viewers into buyers, explore strategies for video lead generation mastery.

Our goal is to equip you with the insights needed to make a truly informed decision for your agency's future. Each platform review includes screenshots, practical implementation guidance, and direct links to help you evaluate the right fit. We've done the heavy lifting so you can quickly identify the software that aligns with your service model and client base, enabling you to scale your offerings and revenue effectively.

1. My AI Front Desk: White Label AI Phone Receptionist for Agencies

My AI Front Desk solidifies its position as our top featured choice by offering a remarkably comprehensive and turnkey solution for agencies. It transcends typical lead capture tools by providing a fully brandable AI Phone Receptionist platform, effectively allowing you to launch a sophisticated voice AI service under your own banner. This platform is meticulously engineered for agencies aiming to deliver high-value, automated lead management and build a scalable, recurring revenue stream with minimal operational overhead.

The platform empowers you to resell not just an AI receptionist, but a complete communications suite including an AI outbound dialer, intelligent texting bots, and an integrated CRM. This transforms a simple service offering into a robust, multi-faceted lead generation and conversion engine. For agencies, this means you can address a wider range of client needs, from capturing inbound calls 24/7 to proactively engaging leads through automated outbound campaigns.

Key Differentiators and Use Cases

What truly sets My AI Front Desk apart is its business-in-a-box approach to white labeling. The platform isn't just a re-skinned tool; it's a complete operational framework designed for agency profitability and control.

• Effortless Monetization with Stripe Rebilling: The integrated Stripe rebilling system is a significant advantage. Agencies can instantly create and manage complex pricing models, such as tiered subscriptions, pay-per-use fees for call minutes, or hybrid plans. This eliminates the need for custom development and allows for precise control over your profit margins.
• Custom Service Tiers with Feature Gating: A powerful capability is 'Feature Gating'. This allows you to toggle specific features (like the outbound dialer or advanced reporting) on or off for individual clients. This makes it simple to create distinct service packages, from a basic "AI Answering Service" to a premium "Lead Conversion Suite," all managed from a single dashboard.
• Seamless Brand Integration: You can fully embed the client-facing portal into your agency's website using an iframe or route a custom domain directly to the platform. This ensures your clients experience a consistent brand journey, interacting only with your logo, colors, and domain, which is crucial for building trust and brand equity.

Platform Breakdown

Practical Implementation

For an agency serving local service businesses (e.g., plumbers, lawyers), you could package My AI Front Desk as a "24/7 Virtual Receptionist" service. You would use your own branding, set a monthly recurring fee, and provide clients with a powerful tool to capture every lead, book appointments, and answer common questions after hours. The platform's expert support and go-to-market advice provide a clear roadmap for agencies, offering valuable insights on how to effectively position and sell this advanced service. If you're considering this path, you can explore their detailed guide on becoming a white-label AI phone solution provider.

Pros & Cons

Pros:

• Enables a powerful, recurring revenue stream with minimal overhead.
• High degree of branding control ensures a seamless experience for end-clients.
• Flexible billing and feature management allows for tailored, high-margin service packages.
• Combines inbound and outbound lead management into one resellable solution.
• Expert support reduces technical barriers to entry and scaling.

Cons:

• The sheer number of customization options may present a slight learning curve.
• Primarily tailored for agencies serving small to medium-sized businesses, not large enterprises.

Website: https://www.myaifrontdesk.com/white-label

2. IMAZZ

IMAZZ presents a compelling, fully managed white-label lead generation software solution specifically engineered for marketing agencies and high-volume affiliate marketers. Instead of just offering a tool, IMAZZ provides a complete business-in-a-box, allowing you to launch your own branded SaaS platform without handling the underlying technical infrastructure. This approach is ideal for agencies wanting to add a new, scalable revenue stream by reselling a proven lead generation system under their own banner.

The platform's core strength lies in its comprehensive, hands-off management. IMAZZ handles all software development, maintenance, updates, and even provides white-labeled customer support resources for your end-users. This frees up your agency to focus purely on sales and marketing. For a deeper look into how this model functions, you can explore more about IMAZZ's white-label capabilities and their approach to agency partnerships. The solution is cloud-based and built for scalability, ensuring it can grow alongside your client base.

Key Features and Considerations

A standout benefit is the dedicated account management, which provides a direct line of support for your agency, helping with strategy and implementation. This level of partnership is a significant differentiator from self-serve platforms.

• Primary Use Case: Agencies looking to resell a ready-made lead generation SaaS product with full branding and support.
• Pricing: Pricing is not publicly listed and requires a direct inquiry. This custom-quote model is typical for fully managed solutions and is based on your specific scaling needs.
• Limitation: The lack of transparent pricing can be a hurdle for initial evaluation. Additionally, since it's a fully managed system, there may be less granular control over feature development compared to building a custom solution from scratch.

Website: https://imazz.ai/whitelabel/

3. Ohmylead

Ohmylead delivers a robust white-label lead management software designed for agencies aiming to enhance their clients' sales processes. Rather than just capturing leads, its primary function is to improve how quickly and effectively those leads are followed up on. The platform allows agencies to offer a fully branded pre-CRM system that centralizes leads from various sources, ensuring no opportunity is missed and providing clients with a clear, real-time view of their sales pipeline. This focus on lead management and follow-up makes it a valuable addition to an agency's service stack.

The platform’s major strength is its extensive integration capability, connecting with over 1,000 lead generation tools, including Facebook Lead Ads, Google Ads, and various landing page builders. This ensures seamless lead consolidation from virtually any source. Agencies can deploy a completely white-labeled interface, complete with their own branding, URL, and automated welcome emails. The system is engineered to provide both agencies and their clients with a user-friendly experience, simplifying the complex task of lead routing and qualification.

Key Features and Considerations

A standout feature is the combination of real-time lead alerts and advanced dispatch rules. This allows agencies to set up sophisticated workflows that instantly notify sales teams and route leads to the right person based on specific criteria, dramatically reducing response times.

• Primary Use Case: Agencies needing a powerful, brandable tool to help clients manage, qualify, and respond to incoming leads from diverse marketing channels.
• Pricing: Pricing details are not publicly available and require a demo or direct contact. This approach suggests a customized pricing model based on agency and client volume.
• Limitation: The lack of transparent pricing can be a barrier to quick evaluation. While powerful, the initial setup and customization to perfectly match a client's workflow may require a significant time investment.

Website: https://ohmylead.com/White-label-Pre-CRM-Lead-Management-Software-For-Digital-Agencies

4. SalesPype

SalesPype offers an all-in-one white-label marketing automation and CRM platform designed for agencies that want to provide a comprehensive, branded toolset to their clients. Its core value proposition is consolidating numerous marketing and sales functions-like lead nurturing, communication, and pipeline management-into a single, re-brandable system. This allows agencies to reduce their clients' reliance on multiple, disjointed tools and instead offer a unified solution under their own brand.

The platform includes a built-in SaaS mode that supports unlimited users, custom domains, and even unbranded mobile apps for both iOS and Android, which is a significant differentiator. By leveraging its Zapier integration, agencies can extend the platform's functionality even further, connecting it to thousands of other applications. This makes it a highly flexible white label lead generation software. While the core features are extensive, those interested in how it compares to other modern systems can explore the best AI lead generation software tools to understand the landscape.

Key Features and Considerations

A major benefit is the provision of dedicated support and training resources, ensuring agencies can effectively onboard and support their own clients. The platform's flexible pricing is also designed to scale with an agency's growth, making it accessible for both new and established resellers.

• Primary Use Case: Agencies needing a comprehensive, all-in-one CRM and marketing automation platform to resell under their own brand, complete with mobile apps.
• Pricing: Features flexible pricing plans designed for agencies, though specific tiers are not publicly listed and require a consultation.
• Limitation: The white-label program is currently closed to new applicants as of late 2024, which is a major barrier for interested agencies. Additionally, some advanced features may incur extra fees beyond the base plan.

Website: https://salespype.com/white-label/

5. Picnikly

Picnikly offers a unique blend of white-label lead generation software and complete "done-for-you" marketing fulfillment. This model is designed for agencies that want to offer a comprehensive lead generation service without building out an in-house team to manage campaigns. Picnikly essentially acts as your agency's backend operational arm, handling everything from software setup and campaign management to appointment setting and even sales closing, all under your brand.

This comprehensive approach allows agencies to focus entirely on client acquisition and relationship management, offloading the tactical execution. The promise of a 24-hour setup is a significant advantage for agencies looking to onboard new clients quickly. By integrating their software with hands-on services, they provide a full-funnel solution that can be immediately resold. The platform’s inclusion of live chat support and daily reporting ensures transparency for both the agency and the end-client. For more insights on how to frame these offerings, you can explore strategies to boost sales with lead generation automation.

Key Features and Considerations

A key differentiator for Picnikly is the inclusion of sales fulfillment, which is a rare offering in the white-label space. This can dramatically increase the value proposition for your clients, as you are not just delivering leads but tangible appointments and closed deals.

• Primary Use Case: Agencies needing a complete software and service fulfillment partner to offer an all-in-one lead generation package.
• Pricing: Pricing is customized and not publicly available, requiring a direct consultation to create a plan that fits your agency's needs.
• Limitation: The lack of public pricing can make initial cost-benefit analysis challenging. The model's deep integration with their team means success is dependent on effective coordination and communication with Picnikly's fulfillment staff.

Website: https://picnikly.io/whitelabel/

6. Buzz

Buzz provides a comprehensive, cloud-based white-label sales engagement and lead generation platform designed for agencies ready to scale. Much like a business-in-a-box solution, Buzz handles the complete technical backend, including hosting, maintenance, and software updates. This allows marketing agencies to rebrand and resell a powerful lead generation tool as their own, creating a new revenue stream without the significant overhead of in-house development.

The platform is engineered for scalability, catering to agencies of various sizes, from small businesses to large enterprises. A key differentiator is the inclusion of white-labeled customer support for your end-users and a dedicated account manager for your agency. This partner-level support system ensures you have the resources needed to effectively manage and grow your client base. Partner-level admin access gives you full control over your rebranded instance, allowing for deep customization to align with your brand identity.

Key Features and Considerations

The combination of a dedicated account manager and included end-user support makes Buzz a strong contender for agencies that prioritize service and a hands-off technical experience. This comprehensive support structure is a significant advantage.

• Primary Use Case: Agencies needing a scalable, fully-supported white label lead generation software solution to resell under their own brand.
• Pricing: Pricing is not publicly available and is provided upon direct inquiry. This custom quote model allows Buzz to tailor its solution and pricing to the specific scale and needs of your agency.
• Limitation: The custom pricing model can be an initial hurdle for agencies trying to quickly compare costs. Furthermore, new users may experience a learning curve when first navigating the platform's extensive features and administrative controls.

Website: https://buzz.ai/whitelabels/

7. LeadRebel

LeadRebel specializes in white-label website visitor identification, providing a powerful layer of lead intelligence that agencies can rebrand and sell to their clients. Instead of focusing on outbound campaigns, this white label lead generation software enriches your inbound strategy by unmasking anonymous website traffic. It identifies the companies visiting a client's site, offering valuable data that can be used to fuel targeted sales and marketing efforts, turning previously lost opportunities into actionable leads.

The platform is engineered for seamless integration under an agency's brand, complete with a custom domain, logo, and color scheme. LeadRebel handles the technical backend, including data processing and software updates, allowing your agency to focus on client acquisition and strategy. A key differentiator is its commitment to data privacy, as the platform is fully GDPR compliant and legally audited. This provides a significant level of trust for both the agency and the end-client, which is crucial when handling visitor data.

Key Features and Considerations

A major advantage of LeadRebel is its quick setup and dedicated technical support, which simplifies the onboarding process for your agency and your clients. This hands-on assistance ensures you can launch your branded service without extensive technical hurdles.

• Primary Use Case: Agencies wanting to offer B2B website visitor identification as a branded, value-add service to their clients.
• Pricing: Pricing is not publicly listed and is provided on a custom-quote basis. This flexible model is designed to scale with your agency's client load and usage needs.
• Limitation: While it excels at identifying visiting companies, the platform's core function is lead intelligence rather than a full-suite lead generation tool. It often needs to be integrated with a separate CRM or outreach system to become fully actionable.

Website: https://leadrebel.io/whitelabel/

8. LeadPost

LeadPost delivers a powerful white-label solution designed to solve a critical problem for agencies and their clients: converting anonymous website traffic into actionable leads. The platform identifies anonymous visitors who leave a site without converting, providing valuable firmographic and contact data. This allows agencies to offer a high-value service that recaptures lost opportunities and demonstrates a clear return on investment through multi-channel retargeting.

The core of the LeadPost system is its visitor identification technology, which turns anonymous IP addresses into company names, employee details, and LinkedIn profiles. Your agency can then resell this white label lead generation software, enabling clients to launch targeted follow-up campaigns via email, social media, display ads, and even direct mail. The entire interface is customizable with your agency's branding, and LeadPost provides priority support to its white-label partners, ensuring you have the resources needed to succeed.

Key Features and Considerations

A major advantage of LeadPost is its focus on enhancing the ROI of existing marketing efforts. By identifying visitors who showed interest but didn't convert, it creates a new, warm lead pipeline that would otherwise be lost. This makes it an easy and compelling upsell for your existing client base.

• Primary Use Case: Agencies aiming to provide clients with a tool to identify and retarget anonymous website visitors under their own brand.
• Pricing: Pricing information is not publicly available and requires a direct inquiry. Eligibility for the white-label program requires a minimum of 10 clients.
• Limitation: The 10-client minimum presents a significant barrier to entry for smaller or newer agencies. The lack of transparent pricing also makes initial evaluation more difficult.

Website: https://leadpost.com/white-label-lead-generation-software/

9. LeadDistribution.io

LeadDistribution.io offers a specialized white-label lead generation software focused on one critical task: automating lead routing. Designed specifically for agencies that use HighLevel CRM, this platform allows you to resell a sophisticated lead distribution system under your own brand. It solves the common agency problem of manually and inefficiently assigning incoming leads to clients or sales reps, replacing it with a rules-based, automated workflow.

The system is built to streamline operations and enhance client value. Your clients get their own portal where they can manage their leads, and you can implement features like a "lead wallet" that requires clients to upload funds before receiving leads. The platform's tight integration with HighLevel is its core differentiator, making it a powerful add-on for any agency already invested in that ecosystem. This focus makes it a niche but highly effective tool for its target user base.

Key Features and Considerations

A key advantage is the automation of lead delivery logic. You can set up custom rules, such as round-robin distribution, ensuring fair and instant lead assignment without any manual intervention from your team. This reliability is crucial for pay-per-lead models.

• Primary Use Case: Agencies using HighLevel CRM who need to automate lead routing and distribution to multiple clients or sales teams.
• Pricing: Plans start at $297/month for up to 10 sub-accounts and go up to $997/month for 100 sub-accounts. All plans include unlimited lead storage and 24/7 availability.
• Limitation: The platform's greatest strength is also its main limitation: it is built exclusively for integration with HighLevel CRM. Agencies not using HighLevel will find this solution incompatible with their tech stack.

Website: https://leaddistribution.io/pricing

10. SalesMind AI

SalesMind AI provides a powerful white-label lead generation software platform designed for agencies ready to offer advanced, AI-driven outreach services under their own brand. The solution focuses heavily on automating key sales activities, including LinkedIn messaging and cold email campaigns, integrated within a fully customizable CRM. This model allows marketing agencies to launch a sophisticated SaaS product quickly, bypassing the extensive development costs and timelines typically associated with building such a system from the ground up.

The platform is engineered for a swift rollout, with SalesMind AI promising a fully branded and operational platform for your agency within two weeks. They manage all backend infrastructure, continuous updates, and new feature integrations, allowing you to concentrate on client acquisition and strategy. To further enhance your agency's outreach capabilities, consider strategies for automating outbound calls for better sales results, which can significantly boost efficiency when combined with this platform. Dedicated support and tailored user permissions ensure your clients receive a seamless, professional experience.

Key Features and Considerations

A key advantage is the blend of AI automation with a user-friendly, brandable CRM interface, which creates a high-value offering for your clients. This combination helps streamline their entire top-of-funnel process.

• Primary Use Case: Agencies wanting to resell a modern, AI-powered sales outreach and CRM platform with minimal overhead.
• Pricing: Pricing is customized and not publicly listed. You must contact their partnership team for a quote tailored to your agency's needs.
• Limitation: The custom pricing model makes initial cost assessment difficult without a direct consultation. While powerful, the platform's advanced features may require some initial training for your team and clients to use optimally.

Website: https://sales-mind.ai/partnerships/white-label

11. Leadono

Leadono offers a distinct approach to white label lead generation software, positioning itself as a business-in-a-box opportunity rather than a traditional subscription-based SaaS. With a one-time investment, you acquire a full license to rebrand and sell Leadono's lead capture page builder as your own product. This model is designed for entrepreneurs and agencies aiming to launch a new software venture quickly, retaining 100% of the profits without the burden of ongoing development costs or revenue sharing.

The platform empowers you to create and market your own branded lead generation tool. Leadono provides the core product, customizable marketing materials, and even a client contract template to streamline your sales process. This turnkey solution is ideal for those who want to enter the SaaS market with a proven product but lack the technical resources for development. It shifts the focus from managing software to marketing and selling it, offering a direct path to creating a new revenue stream.

Key Features and Considerations

A significant advantage of this model is its simplicity and financial structure. The one-time fee eliminates recurring costs, making financial forecasting straightforward and allowing you to set your own pricing and keep all the revenue you generate.

• Primary Use Case: Entrepreneurs or agencies wanting to sell their own branded lead generation software with a one-time license fee.
• Pricing: Requires a one-time investment to purchase the white-label rights. This upfront cost gives you a lifetime license with no further fees.
• Limitation: The functionality is specifically focused on lead capture page creation. Additionally, all marketing, sales, and support responsibilities fall on you, making it more of a business venture than a simple tool addition for an existing agency.

Website: https://jvzoo.getleadono.com/wlabel/

12. ActiveCampaign

ActiveCampaign offers a powerful and versatile platform that combines marketing automation, email marketing, and a CRM into a single, cohesive system. While renowned for its automation capabilities, its white-label solution allows agencies to provide clients with a sophisticated lead nurturing and management tool under their own brand. This makes it an excellent choice for agencies that want to offer a more holistic service, extending beyond simple lead capture to full-funnel customer journey management. It empowers you to resell a proven, feature-rich platform without the development overhead.

The platform's strength is its intelligent automation, enabling agencies to build complex, personalized lead nurturing sequences for their clients. With advanced segmentation and lead scoring, you can deliver highly targeted messaging that adapts to user behavior. The user-friendly interface is a significant plus, making it accessible for both your team and your clients to manage campaigns and view comprehensive analytics. This comprehensive approach to lead management makes it a standout white label lead generation software option for data-driven agencies.

Key Features and Considerations

A key differentiator is the seamless integration of CRM functionality, which provides a complete view of the customer lifecycle from initial contact to conversion and beyond. This unified system helps demonstrate clear ROI to your clients.

• Primary Use Case: Agencies needing an all-in-one, white-labeled marketing automation and CRM platform to manage and nurture leads for clients.
• Pricing: White-label features are available on higher-tier plans (Professional and Enterprise), with pricing dependent on the number of contacts. A custom quote is required for the full agency reseller program.
• Limitation: The platform’s extensive feature set can have a steep learning curve, requiring a time investment to master. The cost may also be higher compared to simpler, single-purpose lead generation tools, especially for agencies with a large volume of contacts.

Website: https://www.activecampaign.com/reseller-program/

White Label Lead Gen Software Comparison

Making Your Choice: How to Select the Right Platform for Your Agency

Navigating the landscape of white label lead generation software can feel overwhelming, but making the right choice is a pivotal moment for any agency aiming to scale. We've explored a diverse set of powerful tools, from comprehensive all-in-one platforms like SalesPype and ActiveCampaign to specialized solutions that tackle specific, high-value client problems. The key takeaway is that there is no single "best" platform; the ideal choice is intrinsically linked to your agency’s unique business model, your core expertise, and the most pressing needs of your clientele.

The decision-making process should begin with a thorough internal audit. What are your clients' biggest lead generation bottlenecks? Are they struggling to manage inbound call volume, identify anonymous website visitors, or nurture leads through a complex sales funnel? Your answer will guide you toward the right category of software.

Aligning Software with Your Service Model

Your selection of a white label lead generation software should be a strategic extension of your existing services, not a disjointed add-on.

• For Agencies Focused on Communication and Service Industries: If your clients are local businesses, service providers, or any organization where the phone is a primary sales channel, a tool like the AI Phone Receptionist from My AI Front Desk is a game-changer. It addresses the common pain point of missed calls and inconsistent lead capture, offering a tangible, high-impact service that is easy for clients to understand and value.
• For B2B and High-Ticket Sales Agencies: Platforms like LeadRebel and LeadPost offer a distinct advantage by unmasking anonymous website traffic. This provides your clients with a list of pre-qualified, high-intent company leads that their sales teams can engage directly, transforming their website from a passive brochure into an active lead generation engine.
• For Agencies Needing a Centralized Hub: If your goal is to simplify your clients' tech stacks and provide a unified solution for marketing and sales, an all-in-one platform is your best bet. Tools like SalesPype or IMAZZ consolidate CRM, email marketing, SMS, and more under one branded roof, establishing your agency as the central technology partner.

Key Factors for Your Final Evaluation

Beyond features, several practical considerations will determine the success of your implementation. Before committing, ask these critical questions:

1. Ease of Rebranding: How deep does the white labeling go? Can you customize logos, colors, domain names, and even email notifications? A seamless brand experience is crucial for maintaining your agency's authority.
2. Support Structure: What kind of support does the software provider offer to you, the agency? Look for dedicated partner support, training resources, and a responsive team that can help you resolve client issues quickly. Your reputation is on the line.
3. Pricing and Billing Model: Does the pricing structure allow for a healthy profit margin? Is the billing process for your clients straightforward? Some platforms offer flexible per-client pricing, while others may require a larger upfront investment. Model your potential ROI carefully.
4. Scalability: Will this platform grow with your agency and your clients? Consider its ability to handle an increasing volume of leads, contacts, and users without a significant drop in performance or a prohibitive increase in cost.

Choosing the right white label lead generation software is more than a technical decision; it's a strategic move that can unlock new revenue streams, increase client retention, and solidify your position as an indispensable partner. By carefully matching the tool’s capabilities to your clients’ challenges and your agency’s strengths, you can build a highly profitable and scalable service offering that delivers demonstrable results.

Ready to offer a powerful, in-demand lead generation service that your clients will love? My AI Front Desk provides a fully white-labelable AI phone receptionist that captures and qualifies every inbound call, ensuring no lead is ever missed. Visit the My AI Front Desk partner page to see how you can add a sophisticated 24/7 call management solution to your agency's portfolio today.